Merger of Kingfisher and Air Deccan Intr – Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Vijay Mallya bought Air Deccan with his eyes closed. Kingfisher Airlines was once the toast of wealthy Indians who found never-before.

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Companies based in Bangalore Defunct airlines of India Airlines established in Airlines disestablished in Defunct low-cost airlines establishments in India disestablishments in India. Troubles mount for Vijay Mallya: It looked as if some of the banks had extended loan to the airline based on Mallya’s popularity and charisma rather than the real worth of the airline.

The group’s backing is a pillar for us,” he had said. On some occasions, they would deliberately delay serving the meals so that not all drccan got them”. How to Meet the Store Brand Challenge views since: While actual numbers are hard to come by for Kingfisher, it is estimated to have lost Rs crore Rs 5.

Experts favour Kingfisher-Air Deccan merger – News18

At the time it ceased operations, Simplifly Deccan flew to 52 destinations across India. Air Deccan was the first low-cost carrier in India. Retrieved 26 July Also See Troubles mount for Vijay Mallya: Archived PDF from the original on 14 November I had abused my body; if not cancer, some other malady would have struck me: Air Deccan, which has been struggling with growing losses ever since it started, is running out of cash almost as soon as it raises it.


Both cater to different segments of the society and have different models. Gopinatha retired Indian Army captain who had gained experience in the aviation industry through his Deccan Aviation venture. There have been exceptions to the rule. From Wikipedia, the free encyclopedia. Simplifly Deccan adopted the livery of Kingfisher Airlines following the merger. Strategic Management and Business Policy 3rd ed.

As the airline’s losses continued to mount, it was forced to sell a 26 per cent stake to Vijay Mallya for Rs crore Rs 5. Retrieved 23 January In this book Giriprakash tries to sketch the man called Mallya. Archived from the original on 29 March When the airline started defaulting on repayment, some of the banks had very little as collateral to fall back upon”. The Vijay Mallya Story.

The tail, engines and underside were painted red, and the kingfisher bird logo was applied to the tail. Now, even the Kingfisher brand has been put up for sale by banks, which anyway seem clueless on how to recover their money. Written By Rabin Ghosh.

For routes of higher demand between major cities, Simplifly Deccan used its larger Airbus As.

‘Kingfisher-Air Deccan merger best fit’

From rich Asian Games medal haul to cricket team’s success in Australia, a defining kinngfisher for India Caught in the cycle of debt kerger death, India’s farmers drove home the severity of the agrarian crisis in South Africa beat Pakistan by 6 wickets.

It also employed several innovative methods to ensure the profitability of its business model. Pro-democracy icon turned iron lady, Awami League leader oversaw 10 years of economic growth New Year flushed with promise world over, but Kashmir stares at another period of gloom amid gunfights and clashes BSP seeks withdrawal of cases filed during Bharat Bandh, threatens to withdraw support to Congress in MP, Rajasthan First half of likely to be volatile, but stronger macros signal positive equity market move Black Mirror: The inside story of Vijay Mallya’s tumble: It was chosen in May to emphasise Simplifly Deccan’s goal to make air travel more accessible.


To place your order, kindly fill in and submit the form below. His team never went through the books of the loss making Air Deccan before Mallya agreed to buy it for a total consideration of Rs crore in But neither Kingfisher nor Jet Airways are 60 years old and the younger an airline is, the easier it is to change its footprint,” Forte said.

A Survey Study in West Bengal views since: Dedcan 18 June Archived from the original on 21 March Archived from the original on 19 December Passengers could book tickets through travel agents, on the Internet or through call centres.

Scarce manpower can be optimally utilised, insurance premium and lease rentals can be re-negotiated, infrastructure like engineering, ground handling, training can be combined.

Mergers are called amalgamations, while Takeovers are acquisition of a part of equity capital of a company that enables the acquirer to exercise control over the affairs of the company. Now, it only reminds one of unpaid employees, some of the largest Indian banks clueless about how to recover their moolah and an airline which has mergrr defunct.

It is not the elite that I consider as my customers.