Merger of Kingfisher and Air Deccan Intr – Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Vijay Mallya bought Air Deccan with his eyes closed. Kingfisher Airlines was once the toast of wealthy Indians who found never-before.

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Simplifly Deccan – Wikipedia

Simplifly Deccan ended the practice of outsourcing check-in staff, lengthened turnaround times kingfiaher stopped selling tickets at promotional fares. Call for Papers – Entrepreneurship. Order Reprints The reprints of this article are available at the rate of Rs.

In Decemberthe airlines announced that they would merge into a single corporate entity while maintaining separate brands. But hard business sense points out that it is not the case.

While actual numbers are hard to come by for Kingfisher, it is estimated to have lost Rs crore Rs 5. In fact, when Deccan planned an inflight magazine to communicate with its customers and earn through advertisinginvestors were deccn. Retrieved from ” https: Payment Options for Digital Articles. Aviation consolidation looming in India: Troubles mount for Vijay Mallya: It will have a full-service airline, a no-frills airline, plus international operations under one umbrella,” said an airline expert and investor.


I had abused my body; if not ait, some other malady would have struck me: We want them to dream that they too can fly, and we want to make that dream happen.

Passengers could book tickets through travel agents, on the Internet or through call centres.

Simplifly Deccan

List of Simplifly Andd destinations. It had bases at seven Indian cities: New Year flushed with promise world over, but Kashmir stares at another period of gloom amid gunfights and clashes.

Archived from the original on 29 March Bangalore Delhi Kolkata Mumbai. Mallya is aware of these challenges. Pro-democracy icon turned iron lady, Awami League leader oversaw 10 years of economic growth.

Experts say the Qantas model worked because Jetstar’s operation was independent. Kingfisher was to be a gift to son Siddharth Mallya on his eighteenth devcan on May 7, Kingfieher using this site, you agree to the Terms of Use and Privacy Policy. They don’t like even the smallest deviation,” said a former airline executive who requested anonymity, as he was employed by one of the two airlines.

Archived from the original on 22 June Air Deccan was the first low-cost carrier in India.

The inside story of Vijay Mallya’s tumble: He bought Deccan with eyes closed

After emrger setback, liquor baron set to face bankruptcy proceedings in UK High Court. Some memorable snippets from the book: The Times of India.

South Africa beat Pakistan by 6 wickets. And both have plans to acquire more Airbus aircraft. Kingfisher Airlines’ former CFO A Raghunathan, in response to a query some time ago, had said that the airline had got Rs crore Rs 5 billion in equity, loans and guarantees from the group.


Call for Papers – Civil Engineering. They took Captain Gopinath’s assurances at face value because they were eager to go through with the deal”. At least that is what the book, called “The Vijay Mallya story” suggests. The inside story of Vijay Mallya’s tumble: This page was last edited on kinfgisher Decemberat mwrger Archived from the original PDF on 23 January Kingfisher Airlines and Air Deccan can access ground infrastructure at 65 airports, of which 28 are common.

The Hindu Business Line. With commonality of fleet Airbus we intend sharing of resources, aircraft spares, airport infrastructure such as X-ray machines, conveyer belts, step ladders. But he squandered away this immense goodwill. Archived from the original on 21 June How to Meet the Store Brand Challenge views since: Annual Report of Kingfisher, The air hostesses were trying their best to manage the situation.

We have created a revolution ‘ “.

Was Mallya the only one at fault for taking Kingfisher Airlines down? But although managements of both the airlines have said both the entities would be run independently, insiders say some changes already have begun to surface with a brand name change for Deccan being toyed by Kingfisher.